Brand ambassador Sota Fukushi introduced the new campaign while sharing his experience filming across Hiroshima’s breathtaking coastal and mountain landscapes, which inspired the visual concept of the commercial.

Guests also participated in an interactive whisky blending session, experiencing firsthand how different malt and grain whiskies combine to create the signature character of SOGAINI.

The event reinforced SAKURAO’s commitment to making authentic 100% Japanese Blended Whisky more accessible while showcasing the craftsmanship, natural environment, and innovation behind the new brand.

Ahead of the nationwide launch of Blended Japanese Whisky SOGAINI, SAKURAO Brewery & Distillery will host an exclusive pre-launch event on September 30, 2025, at AOYAMA GRAND HOTEL in Tokyo.

Participants will enjoy an introduction to the new brand, guided tastings of the component whiskies, and an opportunity to learn about SAKURAO’s blending philosophy directly from the team behind the product.

The event is open to a limited number of guests by advance registration.

At Tokyo International BarShow 2025, SAKURAO Brewery & Distillery will showcase the exclusive cocktail DON GODFATHER, created through the collaboration of Single Malt Japanese Whisky SAKURAO and DISARONNO.

The cocktail will be served by three distinguished guest bartenders:

Shingo Noma (The Bar TopNote)

Osamu Kojima (Bar Alegre)

Toshiyuki Kubo (ark Lounge & Bar)

Each bartender will present their interpretation of the cocktail during scheduled sessions throughout the event.

Visitors will also have the opportunity to sample SAKURAO and TOGOUCHI whiskies and participate in a special “Godfather”-themed interactive campaign with exclusive prizes available throughout the exhibition.

In collaboration with DISARONNO, the world’s iconic amaretto liqueur enjoyed in more than 160 countries, SAKURAO will present an exclusive collaboration cocktail featuring Single Malt Japanese Whisky SAKURAO.

Visitors to the SAKURAO booth will have the opportunity to enjoy this limited-edition cocktail while participating in special promotional activities inspired by the collaboration. This marks the first partnership between the two premium brands and celebrates creativity in modern cocktail culture.

Cocktails and single malt whiskies will be served at the booth. Guest bartenders Shingo Noma (The Bar TopNote) and Osamu Kojima (Bar Alegre) will be serving a limited number of original cocktails exclusively available at the bar show. Additionally, exciting games with gorgeous prizes will be hosted at the booth. Please stop by!

Shingo Noma

Born in Hiroshima City. He began his career in hotels and restaurants at the age of 18 before founding his own business in 2013. Throughout his career, he has earned numerous awards at cocktail tournaments both in Japan and abroad, establishing himself as one of Japan’s most skilled and knowledgeable bartenders. Recently, The Bar TopNote was featured in the ’50 Best Discoveries’, attracting attention from the world.

Cocktail serving schedule
May 11th (Sat) 12:00-
May 12th (Sun) 15:00-
*Limited servings

Osamu Kojima

Being a bartender for 26 years, after working at a hotel in Hiroshima City for 15 years, he became an independent bartender and now has three locations in Hiroshima City, including Bar Alegre.
In 2023, as head of the Chugoku and Shikoku Branch of the Japan Hotel Barmen’s Association, he organized the ‘C-1 HIROSHIMA FARMER’S CUP’ cocktail event to promote Hiroshima Prefecture’s products through cocktails. The event received commendation from the Governor of Hiroshima Prefecture.
He also has been an instructor at a vocational school for 10 years, teaching and training young bartenders.

Cocktail serving schedule
May 11th (Sat) 15:00-
May 12th (Sun) 12:00-
*Limited servings