SAKURAO Hosts New Commercial Launch Event for SOGAINI

SAKURAO Brewery & Distillery held the official launch event for the new SOGAINI television commercial at AOYAMA GRAND HALL on September 30, 2025.

Brand ambassador Sota Fukushi introduced the new campaign while sharing his experience filming across Hiroshima’s breathtaking coastal and mountain landscapes, which inspired the visual concept of the commercial.

Guests also participated in an interactive whisky blending session, experiencing firsthand how different malt and grain whiskies combine to create the signature character of SOGAINI.

The event reinforced SAKURAO’s commitment to making authentic 100% Japanese Blended Whisky more accessible while showcasing the craftsmanship, natural environment, and innovation behind the new brand.